Think of these guys as the General Managers of the four main TV stations in Albuquerque. They did hit the Bonanza with over $13 million dollars in revenues for this last election cycle. Think of their cook, Hop Sing back in the Kitchen, as the Albuquerque Journal who probably didn't clock a quarter million in ad revenue. If that doesn't tell you where things are going in newspaper land then you are an aspiring print journalist.
This amount doesn't include cable TV and radio, so the number is much higher.
Of course most of this money was sent in by special interest groups.